CASE STUDY: HP - The computer is personal again
OBJECTIVES
- Deploy Hewlett-Packard's famous "Computer is personal again" campaign on mobile
- Favor engaging and proximity relationships
- Target an influencer audience and reinforce HP's position of innovative and stylish brand.
STRATEGY / EXECUTION PLAN
- Help people define their best suit personal computer through a short questionnaire on their way of life.
- Free branded content: a downloadable football game and screen savers
- HP new range of products
- HP outlet locator
