CASE STUDY: Diet Coke
OBJECTIVES
- Support engagement with the US Eat Tastefully program
- Drive awareness on the brand’s events
STRATEGY / EXECUTION PLAN
- Dedicated Diet Coke Mobile Site (m.dietcoke.com)
- Check easy-to-make gourmet recipes
- Full shopping list to share
- Diet Coke products, story and events
- Media Plan: Portal sponsorship, Banners, Expand banners, Text links
