CASE STUDY: Cadillac
OBJECTIVES
- Engage with the brand
- Discover the full product line
- Drive consumer to dealers
- Promote retail network events
STRATEGY / EXECUTION PLAN
- m.cadillac.com
- Brand mobile site : Gallery of exterior and interior pictures, Interactive 360° spin, Color feature to customize the models, Current offers, Dealer locator, Click-to-call, Brochures and price list, Share with a friend on social networks
- Mobile media
