CASE STUDY: Nestlé Purina
OBJECTIVES
- Extend Purina's reach to pet owners on iPhone and BlackBerry
- Build up long-term engagement with pet lovers by providing real services in an entertaining way
STRATEGY / EXECUTION PLAN
- Design and implementation of Purina's mobile marketing strategy
- New version of the Petcentric Places application for iPhone
- Release of the application on BlackBerry
- Increasing engaging mobile experience through location-based utility, relevant pet information, social media assets and entertaining content like videos and photos
