CASE STUDY: Nestlé Fitness
OBJECTIVES
- Offer women a daily wellbeing partner to engage with the Fitness brand
- Extend the online Fitness coaching program with entertaining tools and utilities to ease women's daily life
STRATEGY / EXECUTION PLAN
- Coaching program by Valerie Orsoni,THE stars' coach
- Podometer, calorie meter thanks to a 1,300 food list, nutritional advice, healthy exercise and weekly welfare tips
- Personalized digital curves and graphs to monitor results
- And share them on Facebook
- Media plan: takeovers, interstitials, banners and editorial integrations on applications and sites with a large 25 to 49 years old female audience
