CASE STUDY: GMC
OBJECTIVES
- Extend On-line investment to mobile and generate incremental leads
- Leverage existing content to provide utility and entertainment to the consumer
STRATEGY / EXECUTION PLAN
- m.gmc.com
- Develop a mobile destination for consumers to engage
- Use 360 of media (OOH, print, broadcast, OLM) to drive traffic to mobile destination
- Dealer locator – Directions / Click2Call, Generate Leads – RFI, View a video / picture gallery
