CASE STUDY: Lacoste - Touch of pink
OBJECTIVES
- Build Brand AWARENESS and engage young women
- Drive TRAFFIC to Lacoste Mobile Site
- Target: women 15-35 yo
STRATEGY / EXECUTION PLAN
- Mobile Internet site presenting Lacoste new Brand Perfume + exclusive downloading content + free sample offer + competition + free MMS Card valentine's day
- Media Plan: SMS and Wap Push (optin DDB), MMS (optin DDB), Display On and Off Portals + Adwords
