All the articles about Phonevalley
Publicis Rolls Out Specialist Mobile Agency
Published on Oct. 3, 2008.
Asia Media journal
Phonevalley, the world's leading mobile marketing agency, announces today it has expanded its global footprint to the Asian Pacific (APAC) region...
Phonevalley deploys its international strategy with the opening of a hub in Singapore and offices in China and India. Phonevalley's APAC presence will help the agency offer regional brands and advertisers mobile campaigns more adapted with their local marketing objectives and client requirements. Phonevalley will therefore achieve greater efficiency and results while helping its clients to better engage their consumers.
Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile, explains: "We are committed to delivering the best in class mobile advertising campaigns in the APAC region. Our presence will facilitate our work and help our clients leverage the great returns available through mobile. It will also help us interact more easily with all APAC-based Publicis Groupe agencies. I look forward to building up great opportunities on mobile for our partners and clients in the region." Devashish Sarkar has also been appointed as Phonevalley's Regional Director for the APAC region. He has extensive consumer marketing and media experience in companies such as BBC Worldwide, British American Tobacco, Philip Morris and Tupperware, and has worked in China, India, Indonesia and Singapore.
"I am very excited to be joining Phonevalley during the company's expansion phase in the Asia and Pacific area," Devashish Sarkar said. "APAC is a critical region for innovation in the mobile field, marketers are used to operate SMS campaigns and they now target the most influential parts of the population through search and display campaigns. I'm thrilled to be helping brands and agencies build a strong presence on mobile."
Asia counts over 1.3 billion mobile subscribers and today analysts see mobile as the number 1 device to access Internet. In China for instance, there are 600 million mobile subscribers, compared with only 80 million PCs. The penetration rates of mobile phones and Internet are respectively 42% and 14%. In India, mobile growth is ramping up and the country has generated 100 million new subscribers over the last 12 months to total around 290 million people. Furthermore, analysts foresee that mobile advertising expenditures in key APAC markets all together will total USD 6.9 billion in 2012, up from USD 738 million in 2007. This should be higher than the US or Western Europe spends.
