All the press releases about Phonevalley
Phonevalley launches in France the first mobile campaign of an iconic brand: Crunch Cereales
Published on September 1, 2009.Crunch Cereales expresses itself on mobile to reach young consumers
Phonevalley designs the first mobile campaign of a dynamic NestleĢ brand in France
Phonevalley, the world's leading mobile marketing agency, announces today the launch of the first mobile campaign for Crunch Cereales, set up in partnership with Zenith Optimedia.
Crunch Cereal wishes to address the 13-18 years old target group and promote its Crunch cereals with an innovative operation. Phonevalley has therefore designed a mobile strategy based on the affinity of this target group with mobile and its appetite for entertainment.
Nearly 3.5 millions out of the 4.5 millions French people aged 13 to 18 own a mobile phone and 89.5% of them send SMS on a regular basis (source: MMetrics). Furthermore, almost 23% of the 13-18 years old segment play games on their mobile.
To drive traffic to the download area of the game and to increase awareness on the operation, Phonevalley has planned a media campaign on targeted mobile portals. Banners were notably displayed on MSN and Skyrock throughout the month of August.
Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile, gives more details: "We are very proud Phonevalley has successfully designed the very first mobile campaign of an innovative and dynamic brand. It is entirely appropriate for a brand like Crunch Cereales, whose first consumers and prescribers are teenagers, to address them on their favourite nomadic media in an entertaining way ".
