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Phonevalley launches BMW Motorrad's F 800 R model on the only media available on the ride : mobile
Published on June 03, 2009.Moto enthusiasts will register to test drives on their mobile, in partnership with Zed Digital and Optimedia.
Phonevalley, the world's leading mobile marketing agency, unveils today the new mobile communications operation designed for BMW Motorrad, in partnership with Zed Digital and Optimedia.
BMW Motorrad has launched its brand new F 800 R model in Spain. This roadster is a state-of-the-art bike with a totally cool design, the perfect combination of pure riding pleasure with a high degree of suitability for everyday use.
To attract the trendy, urban 25-35 year-olds, Phonevalley's strategy relied on the design of a mobile Internet site open today and available on http://bmw.phonevalley.com. The site is fully dedicated to the new F 800 R and displays the motorcycle and its unique attributes. The site allows moto drivers to register for a free test drive in their closest BMW retailer and to download pictures of the F 800 R.
Phonevalley drives traffic to the mobile site thanks to a media plan on Vodafone Live! running from May to June.
Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile, adds: "Mobile is the only media to be accessible 24/7 on the ride, and naturally we were excited to build up a strong exposure for BMW Motorrad for the launch of their new F 800 R model."
