All the press releases about Phonevalley
U.S.: Phonevalley deploys PUBLICIS GROUPE's mobile marketing activities
Published on July 8, 2008.Phonevalley opens offices in Chicago, New-York and Boston to handle its US development.
Phonevalley expands its leading expertise to the North-American markets
Chicago, July 8, 2008 – Phonevalley announces today the company opens operations in America and has established offices in Chicago, New-York and Boston. This announcement confirms Phonevalley's strong position as the global leader in the mobile marketing field.
Phonevalley expands its pioneer and leadership expertise in mobile marketing to the North-American markets and can offer now a strong commitment to this very dynamic region. Its US presence also provides worldwide brands with a global mobile marketing approach in order to reach their consumers everywhere.
The US market boasts over 250 million mobile subscribers, with a mobile phone penetration rate over 90%. Analysts predict strong increase in mobile marketing expenditures over the next few years. Mobile users are getting used to surfing the mobile Internet or consuming mobile content. Consequently, US brands are keen to communicate with their consumers on-the-move and to build powerful, innovative mobile marketing campaigns.
Phonevalley also announces today that Angela Steele joins the company as Regional Director US to drive Phonevalley's development in North-America. Angela was formerly Vice President/Mobile Activation Director at Starcom USA. She has guided mobile programs for active mobile brands such as Sara Lee, Nintendo, ESPN and Miller.
Alexandre Mars, CEO of Phonevalley and Head of Mobile at Publicis Groupe, is thrilled: "Our deployment in North-America allows us to extensively enrich our global offer. Our growth strategy in North-America relies on our strong relationships with US Publicis Groupe agencies, as well as our ability to build long-term partnerships with key market players and our clients worldwide".
