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Phonevalley supports Procter & Gamble's HUGO Element in Italy thanks to mobile
Published on July 15, 2009.Phonevalley encourages HUGO Element awareness through mobile and builds up the new fragrance mobile site and mobile media campaign
Phonevalley, the world's leading mobile marketing agency, announces the launch of Procter & Gamble's HUGO Element mobile campaign in Italy. The campaign is run in partnership with Starcom.
HUGO Element, the new male fragrance by the Hugo Boss team, was created for independent, unconventional and modern individuals; creative people who are on the move. Phonevalley has conceived a targeted mobile strategy to increase awareness among these urban male personalities whenever they are on the go.
The agency launched the HUGO Element mobile site available on http://m.hugo.com and drives traffic to it thanks to a mobile display and search campaign on the best fit Italian portals and sites.
The mobile site offers to receive free samples of the brand new HUGO Element fragrance. It furthermore displays the full HUGO Element range of products, and allows downloading branded wallpaper.
The mobile display campaign set up by Phonevalley relies on incontrovertible operators' portals like Vodafone, as well as the high-end Nokia, MSN and Virgilio mobile sites. The campaign is completed by a search plan on Google.
Alexandre Mars, CEO Phonevalley and Publicis Groupe Head of Mobile, adds: "We are very proud to support Procter & Gamble to build a strong footprint on the Italian market. Mobile is a powerful engagement channel and the HUGO Element team commits today with bright and innovative relationships with their consumers."
